Thursday, March 26, 2009

After speaking with Ms. Case and asking her some initial questions I have some topics that I want to explore a litlle further. The first topic I would like to explore more is her collaboration on projects with co-workers. She does more collaboration than I had first thought. She works quite a bit with engineeers in order to make information that she is going to release to various publics more understandable. She also works quite a bit with a graphic designer for a number of projects. For brochures and flyers Ms. Case writes the copy while the graphic designer comes up with the pictures and designs needed. For the website Ms. Case also writes the copy while the graphic designer designs the page.

I would like to go more in depth with Ms. Case about the particular audiences that she writes for. She writes for more audiences that I had originally thought. She provided me with a brochure that had been written to distribute to young girls in middle school in order to interest them in science before they have lost interest. This is an audience that I never would have thought that she would be writing for. She also writes pamphlets and brochures for high school students. She writes speeches for other WVU employees, so she is then writing for their audiences as well.

Also I would like to explore the reasons for her writing. She writes pieces for reputation management, for informational purposes, for press releases, but she does more marketing writing that I expected. It really isn't that much of a surprise once she told me this, but I hadn't initially thought about it. She writes these pieces in order to attract middle school and high school students to the college of Engineering when they graduate and also to attract students from other parts of the country to come here to study.

Tuesday, March 3, 2009

One of the places that I found rhetoric being practiced was on a television show that my daughter watches, The Secret Life of an American Teenager. Amy, the main character, is pregnant fifteen-year-old girl who is considering giving her baby up for adoption, even though she doesn’t want to. Her friends convene in her living room to argue that she is capable of keeping the baby and caring for him. Her friends did support their argument with facts. They presented a fact to counter each objection she had. She needed a job to provide for the baby, insurance to take care of the baby, care for the baby while she was in school, etc. Her friends found her a job after school working in the church daycare where she could also leave her son while she went to school, and every church employee receives health care. So potentially Amy will be able to care for her baby. Their argument was also backed by emotion, because Amy knew that everyone wanted her to keep the baby including Amy herself.